Beauty Industry

Clearasil and Veet Win Best of Beauty Awards

The brands were recognized by Allure magazine.

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By: Jamie Matusow

Editor-in-Chief

Reckitt Benckiser (RB) is proud to announce two of its brands won Allure’s 2013 Best of Beauty Awards – Clearasil and Veet.

Clearasil Ultra Rapid Action Vanishing Treatment Cream was recognized as being the best zit cream in the highly competitive Skincare Category.

Veet Ready-to-Use Wax Strips for Legs & Body were recognized as being one of the best body products in the Cheap Thrills Category, designated for products under $10.

“It’s an honor to see our products recognized not only for fabulous results and ease of use, but for value… Beauty category leadership requires a delicate balance of innovation, technology, efficacy and consumer insight. These wins tell us that we’re doing our job and rising to the top of a very competitive marketplace,” commented Aurore Trepo, marketing director of personal care at RB.

Over a four month period, Allure editors and their trusted industry advisors, such as dermatologists, makeup artists, hairstylists, and cosmetic chemists test thousands of products. Winning products earn the right to utilize the highly recognizable “Allure Best of Beauty” seal across advertising and marketing.

Trepo added, “When it comes to beauty products, consumers trust Allure, and we are excited to leverage the Seal for both Clearasil and Veet across multiple channels.”

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